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ad CAMPAIGN

Same Outcome. Better Way. is a mock campaign concept built around a simple insight: people often convince themselves they enjoy things because culture tells them they should. The examples within this campaign explore the gap between perception and reality, and position alternative brands/products as the smarter, easier, and more enjoyable choice. 

THE ASK

Position the brand as the easier, cheaper, faster, or more enjoyable alternative to overly complicated lifestyle trends people mostly participate in for the aesthetic.

AUDIENCE

Ages 21–38
Urban & suburban millennials/gen Z
Culture and trend followers
Early adopters
Digitally engaged

DISCLAIMERS

This campaign is meant to be tongue-in-cheek. No judgment; if you love $20 avocado toast or hiking for 3 hours to take the same photo everyone else took, live your truth. The ideas presented here simply take a light, observational look at familiar cultural habits and exaggerate them for creative effect.

All creative elements on this page were created by me with the help of photoshop, canva, and envato. Kittl AI was used only in the creation of the commercial though the concept and script were written by me.

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get THERE

This whole campaign idea began here. If I have not made it obvious by now, I hate hiking. For almost a year I said the opposite was true on my Hinge profile because it seemed like that’s what all the “cool girls” were doing, and then a man asked me on a hiking date and I realized how silly I was being.

This mock commercial calls out the fact that if all you’re trying to accomplish by hiking is taking in the view, you might as well just drive.

(Please excuse the choppy AI, she’s still learning.)

runFREE

This subway poster campaign targets recreational marathon runners who participate more for the experience and achievement than a deeper passion. The posters contrast the often-overlooked costs of marathon running, from entry fees and travel to gear and accessories, with the simplicity of running in Central Park, where access is free and the experience is always available. The slogan “Run Free” plays on this dual meaning: the financial freedom of a no-cost run, and the feeling of moving through space without barriers, pressure, or excess complication.

HAVE A taste

This instagram story campaign targets beer drinkers looking for alternative options to IPA’s specifically. I saw a quote on Instagram about how IPA’s taste like a “cold glass of bread” and ran with the idea.


“Have a taste” again works as a double meaning: it’s both a literal invitation to try the drink, and a playful nod to “taste” as judgment, suggesting that choosing this drink reflects (or even improves) your sense of taste.

  WHERE to NEXT

Trimmings

Trimmings

Work Samples

Work Samples

Personal Brand

Personal Brand