Hi, I'm Nicole
Welcome to my TEMPORARY WEBSITE
This is my resume landing page, where you can find an overview of my experience— while my full portfolio site, with more projects and creative work, is currently in progress and coming soon.
- Supported marketing leadership in achieving OKRs by spearheading cross-functional campaigns and projects
- Lead coordination of internal teams and partners to manage project timelines and milestones
- Collaborated with advertising agencies to develop and produce engaging video and digital content
- Defined resource needs across accounts with the appropriate teams
- Assessed risks and communicated contingency plans to stakeholders
- Continuously sought out ways to improve processes, balancing innovation with practicality
- Managed quarterly budgets, allocating funds to targeted campaigns and third party vendors
- Conducted market research and competitive analysis to identify new opportunities, organizing monthly project reviews with stakeholders to assess performance and plan for growth
- Analyzed project data and KPIs to develop strategic recommendations for future initiatives
Lead sales, marketing, and product in producing both high-level and detailed B2B/B2C content and email campaigns
Created executive presentations to convey quarterly strategy, priorities, and results
Defined and implemented go-to-market strategies, identifying key audiences and targeting methods to boost awareness and adoption of Okta products
Optimized content with data-driven insights to ensure alignment with marketing and company initiatives
Developed promotional copy, marketing content, blog posts, and external communications
Led team in managing content calendar for timely and consistent publication of marketing materials
Supported marketing leadership in ensuring brand consistency and relevancy across all content
Presented innovative recommendations and perspectives on new content based on prior results to drive business growth and stimulate creativity
Acted as a consultant to business owners, diagnosing marketing challenges and prescribing solutions
Secured new business and account growth through net new opportunity sales pitches
Collaborated with customer success, product marketing, and sales engineers to win over accounts
Negotiated contracts and pricing agreements
Conducted frequent A/B tests and made sales decisions based on analytics
Created landing pages, email campaigns, and calls to action to drive conversions