Trimmings

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TRIMMINGS

A look at my side-hustle, Trimmings, a wholesale brand of pop-culture-inspired stickers, greeting cards, keychains, and other gift items. I’m including it here because it reflects how I think and work end to end: from ideas and product development to branding, operations, and execution.

ABOUT

ESTABLISHED         April 2022

LIFETIME SALES     $907,000

CUSTOMERS          1,060

REACH                   50 states, 7 countries

SKILLS

Product development          Trend awareness

Pricing strategy                     Brand development

Inventory management        Graphic design

Order fulfillment                    Wholesale strategy

Sales & revenue tracking      Customer service

Financial planning

TRIMMINGS

A look at my side-hustle, Trimmings, a wholesale brand of pop-culture-inspired stickers, greeting cards, keychains, and other gift items. I’m including it here because it reflects how I think and work end to end: from ideas and product development to branding, operations, and execution.

ABOUT

ESTABLISHED: April 2022
LIFETIME SALES: $907,000
CUSTOMERS: 1,060
REACH: 50 states, 7 countries

BACKGROUND

Trimmings started with me teaching myself Photoshop in middle school, mostly by following random tutorials, one of which was drawing simple outline portraits. When my sister asked me to design her a sticker she could put on her laptop. I couldn't print stickers myself so I uploaded it to a marketplace website for her to buy. A week later, I realized a lot of strangers had also bought that sticker so I thought, "I should turn this into a business." That let to me uploading more designs, which turned into an Etsy shop, and now I sell strictly wholesale.

WEBSITE/CATALOGUE

FAIRE SHOP PAGE

TRIMMINGS

plural [ phrase ]

1. Extra things that complete or improve the appearance of something

2.The first word that came up when I searched for a synonym for "decoration"

PROGRESS

I am constantly working to better my design skills. To the left is an example of one of the first stickers I ever drew back in 2022 compared to an updated version drawn last year.

NUMBERS

As mentioned above, as of the last update to this page, my total sales across 4 years is almost at $1,000,000. The spikes shown in the chart are when Faire hosts promotional markets. The $35 was my first sale on April 24th, 2022.

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