Creative Projects

PRESENTATION BUILDING

FOR WHAT’S NEW WEBINAR

First was a presentation for stakeholders and higher ups meant to recap the campaigns H1 results and propose updates/changes for H2

Second presentation was for the cross-functional team involved in executing What’s New to inform them of what we’d be focusing on in the coming quarters

OLDER BUT GOOD

Interview project I was asked to complete for a Blog Editor position at Asana
Task was to write a master blog post page that summarized what the new blog would be about and to brainstorm example posts that could fit into each category they provided

BRAINSTORM SESSION

TARGET CALCULATOR CREATED FOR WHAT’S NEW WEBINAR

Was not tasked with creating this - wanted to make my colleague's live's easier
Built a quarterly webinar target calculator for registrations, attendees, pipeline, and bookings
Accommodated changing regional participation (typically two to ten regions per quarter) rather than relying on one prior quarter target
Enabled users to select participating regions, automatically pull comparable historical baselines, and apply a desired growth percentage
Generated four target scenarios: expected baseline, baseline plus growth, QoQ growth, and YoY growth
Added a “gut check” that validates targets against historical conversion rates