PRESENTATION BUILDING
FOR WHAT’S NEW WEBINAR
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First was a presentation for stakeholders and higher ups meant to recap the campaigns H1 results and propose updates/changes for H2
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Second presentation was for the cross-functional team involved in executing What’s New to inform them of what we’d be focusing on in the coming quarters
WRITING SAMPLES
OLDER BUT GOOD
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Interview project I was asked to complete for a Blog Editor position at Asana
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Task was to write a master blog post page that summarized what the new blog would be about and to brainstorm example posts that could fit into each category they provided
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Blog posts written for Apartment List
CREATIVE THINKING
BRAINSTORM SESSION
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Ideas for campaigns I came up with in the first month at Zendesk
NEW IDEAS
TARGET CALCULATOR CREATED FOR WHAT’S NEW WEBINAR
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Was not tasked with creating this - wanted to make my colleague's live's easier
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Built a quarterly webinar target calculator for registrations, attendees, pipeline, and bookings
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Accommodated changing regional participation (typically two to ten regions per quarter) rather than relying on one prior quarter target
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Enabled users to select participating regions, automatically pull comparable historical baselines, and apply a desired growth percentage
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Generated four target scenarios: expected baseline, baseline plus growth, QoQ growth, and YoY growth
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Added a “gut check” that validates targets against historical conversion rates