nicole

ZENDESK | CAMPAIGN MARKETING MANAGER
Support marketing leadership in achieving objectives and key results by spearheading and executing multiple projects and campaigns (driving $4M+ in bookings for 2024). Lead coordination of internal teams and partners to manage project timelines and milestones, ensuring timely and successful delivery. Demonstrate initiative by anticipating challenges, identifying solutions, and taking ownership of tasks and new projects to ensure smooth progress, without needing constant direction. Continuously seek out ways to improve processes, balancing innovation with practicality. Collaborate with third-party agencies on webinar production, overseeing schedules, creative direction, and content finalization to drive engagement. Manage quarterly budgets, allocating funds to targeted campaigns and third party vendors to boost registrations and attendance for events. Conduct market research and competitive analysis to identify new opportunities, organizing monthly project reviews with stakeholders to assess performance and plan for future growth.

OKTA | CAMPAIGN OPERATIONS, MARKETING
Collaborated with sales, marketing, and product teams to produce a variety of high-level and detailed B2B/B2C content and email campaigns on-demand. Created executive presentations to convey strategy, priorities, and results effectively. Defined and implemented go-to-market strategies, identifying key audiences and targeting methods to boost awareness and adoption of Okta products. Utilized data-driven insights to optimize content and ensure alignment with creative marketing initiatives, enhancing the overall impact and success of marketing efforts.

Developed promotional copy, marketing content, and external communications along with SEO work on new blog to attract customers and partners. Researched and prospected relevant news and resource websites to pitch content marketing and general services to.

New business team. Drive new sales through warm and cold prospecting of potential customers. Manage pipeline of new business, pitch and lead demonstrations of marketing SaaS including email marketing, content, and analytics tools. Educate prospects on inbound marketing strategy, uncover business needs, manage pricing and closing calls. Deliver against a monthly quota. A/B test email strategy. Analyze pipeline for trends.

Achieve designated call volumes and meeting-setting metrics. Communicate effectively in writing and via the telephone. Understand the goals, objectives, and/or products of a targeted set of companies and the specific management titles and organizational structure of those companies. Engage prospects via the phone to outline the unique value proposition of Forrester and to create sufficient interest to secure an introductory meeting with a Forrester account executive. Develop an understanding of clients’ business issues and how to articulate the value proposition of Forrester.